I am recommending we sell a put on The Trade Desk (TTD), a stock we have traded successfully a number of times already this year.
The company specializes in real-time programmatic marketing automation technologies, products and services that are designed to personalize digital content delivery to users, similar to DoubleClick by Google and Facebook Ads. In other words, it enables split-second decisions to be made based on data points such as user identity and device information to deliver highly personalized consumer experiences and improve advertisers’ return on investment.
Today’s trade is a silly put that is 10% out of the money. I hope to close it early, thereby boosting our annualized rate of return.
Current Stock Price: $66.69
Action: Sell to open the TTD Sep Monthly (9/16) 60 Put
Current Option Price: $0.36-$0.41
Recommended Limit: Set your initial limit order at $0.38. You can go as low as $0.31, but please don’t start there and always use limit orders.
Expiration: After the close on Friday, Sept. 16
Potential Rate of Return: 0.6% in eight days, or 29% annualized, if this option expires worthless